Tam’s Burgers, a notable spot in Compton, recently honored Kendrick Lamar by installing a large mural outside their restaurant. The artwork, created by artist Mike Norice, prominently features Kendrick’s likeness alongside the phrase “They Not Like Us,” echoing themes from his music video of the same name.
This move comes after Kendrick and DJ Mustard were filmed briefly at Tam’s Burgers in the ‘Not Like Us’ video, adding sentimental value to the location.
Since the release of Kendrick Lamar’s ‘Not Like Us’ music video on July 4th, Tam’s Burgers has experienced a significant surge in business, with reported increases ranging from 30% to 40%. Customers have been flocking to their Rosecrans Avenue establishment, many citing the video as their reason for visiting. Longtime locals continue to support the restaurant, indicating a strong bond between Kendrick’s artistry and the community.
On social media, reactions to the mural were positive and reflective of Kendrick Lamar’s impact. Fans expressed appreciation for the tribute, noting its significance in celebrating Kendrick’s influence on both music and his hometown of Compton. The mural not only serves as a visual homage but also underscores the reciprocal love between Kendrick and his city.
‘Not Like Us’ itself has garnered immense attention, amassing 42 million views within six days of its release. The video showcases Kendrick Lamar’s deep connection to Los Angeles, featuring cameo appearances and personal moments with his family. Symbolism throughout the video, such as the owl representing Drake’s OVO label, adds layers to the narrative, making it a rich visual and artistic expression.
Overall, Tam’s Burgers’ tribute to Kendrick Lamar exemplifies the intersection of music, community, and cultural impact. It highlights how art can inspire tangible connections and economic boosts, reinforcing Kendrick’s role not just as a musician but as a symbol of pride for Compton and beyond.
