A$AP Rocky and his son, RZA, have become the latest faces of Rihanna’s Savage x Fenty brand. On July 9, Savage x Fenty unveiled new images from their Classics campaign featuring Rocky and RZA.
The campaign highlights the familial connection as Rocky showcases the signature boxer briefs from the Men’s Packs line, while another photo captures the father-son duo sporting Fenty’s men’s Black Caviar Savage X Boxer Briefs and the Black Caviar Sleek Sleep Tank. Adding a personal touch, Rocky’s braids are styled to spell “DAD.”
The Savage X Fenty Classics collection offers a range of products including boxers, tees, and briefs, available in sizes from XS to 4X. Customers can purchase these items in 3-pack and 6-pack options, with prices starting at $14.95. The pieces are accessible through the official Savage X Fenty website, providing fans the opportunity to own the same items featured in the campaign.
In addition to his work with Savage x Fenty, A$AP Rocky has been active in the fashion world with his own AWE fashion line. He recently relaunched the line with a show in Paris for the Spring/Summer 2025 season at Hotel de Maison.
This collection, themed “American Sabotage,” showcases a mix of art, activism, and what Rocky terms “ghetto expressionism,” designed in collaboration with young designers Bede Marchand, Joshua Jamal, and Coucou Bebehe.
The AWE fashion showcase featured distinct elements such as bald eagles, the American flag, and graffiti-like phrases including “Political Satire.” Rocky participated in the runway show himself, donning a bomber jacket emblazoned with his mugshot, and each model wore Pumas from his collaboration with the brand.
The show drew notable attendees including Pusha T, designer JW Anderson, and Rihanna, highlighting the significant impact and reach of Rocky’s fashion endeavors.
A$AP Rocky’s recent projects in both Savage x Fenty and his AWE fashion line reflect his evolving role in the fashion industry. By merging personal expression with broader themes of art and activism, Rocky continues to push the boundaries of fashion, garnering attention and acclaim from both fans and industry insiders.
