In a bizarre and attention-grabbing scene, three imposing apes were spotted striding through the West Bluff Picnic Area at Crissy Field around noon on Wednesday. Passersby were taken aback as the simians, accompanied by a small camera crew, made their way towards the historic Fort Point National Historic Site beneath the majestic Golden Gate Bridge.

The sight was so unexpected that it nearly caused a few cyclists to lose their balance, while nearby dogs reacted with confusion and alarm.

Although there were no logos or signs to explain the spectacle, similar events in Los Angeles suggest this could be a clever guerrilla marketing strategy for the upcoming movie “Kingdom of the Planet of the Apes.” This unconventional tactic is reminiscent of past promotional efforts, like when a “Super Mario Bros.” plumbing van made its way through the streets of Los Angeles, much to the amusement of onlookers.

“Kingdom of the Planet of the Apes” is the latest installment in the renowned franchise, continuing the story 300 years after its predecessor. The plot revolves around an ape leader named Proximus Caesar, portrayed by Kevin Durand, who uncovers ancient human technology to expand his dominion over other ape factions.

Meanwhile, a young chimpanzee named Noa, played by Owen Teague, forms an unlikely bond with a human named Mae (Freya Allan), challenging the established order and prompting a reevaluation of ape-human relations, akin to the themes explored in the original 1968 film.

As speculation swirls about the purpose behind this unexpected ape encounter, one thing is for certain: curiosity is piqued, and interest in the upcoming film has undoubtedly been stirred.