BABY MONSTER, a girl group trained and launched by YG Entertainment, is garnering attention for its exceptional talent and skills, yet it continues to face challenges in securing a definitive hit song that would propel it to chart-topping success.

Since their re-debut with a complete lineup and the return of ace member Ahyeon, BABYMONSTER has undergone a remarkable transformation, leaving a strong impression of their abilities.

Comparisons to rival girl group ILLIT under HYBE highlight BABYMONSTER’s superiority in terms of member skills, despite ILLIT’s success on the charts with their debut track “Magnetic”.

However, BABYMONSTER’s journey has been marred by YG’s apparent missteps in musical strategy. The debut EP and subsequent title tracks failed to resonate with the public, with “Sheesh” receiving negative reviews for lacking innovation and feeling outdated. Many critics and fans lament YG’s attempt to replicate the BLACKPINK formula for BABYMONSTER, resulting in a lackluster debut that did not showcase the group’s true potential.

Despite these setbacks, BABYMONSTER is gradually gaining recognition, especially for the individual talents and visuals of its members. Ahyeon’s stage presence, Asa’s rap prowess, and Rami’s unique vocals have garnered attention and support from fans.

With fans hoping for a more strategic approach from YG in promoting BABYMONSTER, there is optimism that the group has the potential to represent the new generation of K-pop if they are given the right hit song.

As BABYMONSTER continues to grow and evolve, the spotlight remains on YG’s ability to harness their talents and propel them towards widespread success in competitive K-pop.