On April 17th, Billboard and Billboard Korea joined forces with Kakao Entertainment to enhance the global reach and impact of K-pop in the music industry.

This historic partnership represents Billboard headquarters’ first direct involvement in an official K-pop collaboration, underscoring the genre’s surging popularity and international appeal. Together, Billboard and Kakao Entertainment will establish a robust cooperative framework to accelerate K-pop’s global expansion and influence, marking a significant milestone for the industry.

Billboard and Kakao Entertainment’s strategic alliance will focus on introducing diverse K-pop content to fans worldwide while spearheading comprehensive marketing and promotion initiatives for K-pop artists on the global stage.

By leveraging Billboard’s extensive data and global media influence alongside Kakao Entertainment’s prowess in music IP planning, production, and distribution, the partnership aims to introduce innovative business models that uplift the music industry.

One key outcome of this collaboration will be the launch of Billboard Korea in June, a pivotal initiative that will amplify Billboard’s music portfolio and further solidify its influence in the global music sphere. Billboard’s President Mike Van expressed optimism about the partnership, emphasizing Kakao Entertainment’s robust capabilities in planning, production, and distribution as instrumental in showcasing K-pop’s diverse charm to music enthusiasts worldwide.

This strategic alliance heralds an exciting new chapter for K-pop, poised to reshape the industry’s trajectory on a global scale.