On March 6, Self-Portrait revealed their latest partnership with BLACKPINK’s Jisoo, showcasing her in a captivating campaign featuring elegant selections from the brand’s spring-summer 2024 collection.
She mesmerized in a radiant pink gown embellished with intricate black accents and delicate floral motifs.
Complementing her attire, her makeup featured understated eyeshadow and a lustrous lip, seamlessly harmonizing with the vivid pink ensemble.
During this period, she etched her name in history by becoming the first musician to represent Self-Portrait. Traditionally, the brand had collaborated mainly with supermodels like Emily Ratajkowski, Gigi Hadid, Irina Shayk, and Bella Hadid.
However, Jisoo’s inclusion marked a significant shift, showcasing her global influence.In a remarkable achievement, the partnership with Jisoo led to Self-Portrait garnering $2.7 million in media impact value (MIV) within the initial 48 hours of its announcement.
Also, data from Launchmetrics revealed that Self-Portrait’s official Instagram post featuring Jisoo amassed an impressive $590,000 USD in MIV.
The campaign featuring Jisoo and Self-Portrait has achieved such remarkable success that towering advertising billboards are visible in numerous key countries. Passersby pause to capture the moment, often taking photos in the vicinity to commemorate the occasion.