Following their departure from YG Entertainment and the establishment of their respective labels—ODD ATELIER for Jennie and Blissoo for Jisoo—BLACKPINK members Jennie and Jisoo are gearing up for solo comebacks, prompting analysis and anticipation from fans and critics alike.
Jennie, now the co-CEO and sole artist of ODD ATELIER, is taking charge of her solo career with determination. Her mother oversees company management, and Jennie has assembled a team, including former YG employees, to support her endeavours. Despite initial forays into variety shows like “The Seasons – Lee Hyo-ri’s Red Carpet” and “Apartment 404,” Jennie’s solo activities have faced criticism due to the shows’ perceived shortcomings.
Meanwhile, Jisoo partners with her brother’s brand, BioMom, as she transitions into solo ventures. BioMom recently advertised job openings for Jisoo’s label, signalling her commitment to this new chapter. Jisoo, aspiring to expand into acting, made a cameo in “Dr. Cheon and Lost Talisman” and is set to debut on screen as Lee Ji-hye in the upcoming movie “Omniscient Viewpoint.” This shift marks a pivotal moment for Jisoo, who faced initial criticism for her acting skills in JTBC’s “Snowdrop.”
Despite their promising start under YG’s guidance, Jennie and Jisoo now experiment with their solo careers independently. Speculation surrounds Jennie’s rumoured comeback in June, although details remain unconfirmed. Jennie clarified, “I’m working on new music, but there’s no set release date or format yet.”
Regarding Jennie’s music, there’s uncertainty about her collaboration with producer Teddy, who is occupied with other projects, including his girl group. Meanwhile, scepticism persists regarding Jisoo’s solo singing career, given her previous reliance on YG’s production. Critics question whether Jisoo’s musical direction will rely more on song concept than her vocal prowess.
As anticipation builds for their solo endeavours, fans eagerly await further developments from Jennie and Jisoo, hoping to witness their growth and success in the evolving world of K-pop.