Amid his active-duty military service, BTS’s Jungkook delighted fans by creating an Instagram account for his beloved pet dog, Bam. Sharing an adorable photo of himself with Bam, Jungkook announced the account’s launch, encouraging fans to enjoy “Bam” (night) content.

The response was explosive, with Bam’s account amassing over 2.78 million followers in a mere 13 hours, swiftly approaching the 3 million milestone. The account’s exclusive following list includes BTS’s official account and the personal profiles of fellow BTS members: RM, Jin, Suga, J-Hope, Jimin, and V.

Jungkook’s decision to create Bam’s SNS platform follows the unexpected deletion of his personal Instagram, boasting 52.4 million followers, in February last year. Despite stepping away from his account, Jungkook found a unique way to engage with fans through his furry companion. Before enlisting, he hinted at this possibility during a live broadcast.

Fans eagerly anticipate updates from Bam’s account as they await Jungkook’s discharge from military service in June 2025. This creative approach to fan interaction underscores Jungkook’s thoughtfulness and dedication even during his absence from the digital spotlight.