The Korea Corporate Reputation Research Institute conducted an extensive big data analysis of idol individual brand reputation from February 26, 2024, to March 26, 2024. This analysis encompassed 60,865,506 pieces of big data extracted from 1,720 idol individuals, focusing on factors such as consumers’ participation index, media index, communication index, and community index related to idol individual brands.

In the March 2024 rankings, ASTRO’s Cha Eunwoo claimed the top spot in idol individual brand reputation, surpassing renowned figures like Girls’ Generation’s Taeyeon and BLACKPINK’s Jennie. Cha Eunwoo recorded a brand reputation index of 5,041,728, exhibiting a notable 83.77% increase compared to February’s index.

Following Cha Eunwoo, Girls’ Generation’s Taeyeon secured the second position, with BLACKPINK’s Jennie trailing in third place. Taeyeon’s brand reputation index experienced a significant increase of 31.97% compared to the previous month, while Jennie’s index saw a remarkable 44.25% rise.

Notably, Cha Eunwoo’s brand showcased exceptional scores in link analysis, associated with terms such as ‘handsome,’ ‘overwhelming,’ and ‘revenge.’ Additionally, keyword analysis shows positive associations with ‘Wonderful World,’ ‘Fan Concert Tour,’ and ‘Superman Returns,’ contributing to an impressive 85.19% positive data ratio.

The rankings highlight the evolving landscape of idol individual brand reputation, with Cha Eunwoo’s remarkable ascent reflecting his growing influence and popularity among audiences.

As idol individual brands continue to shape consumer perceptions and trends, these insights offer valuable observations into the dynamic realm of K-pop culture.