In an exciting collaboration, Chuu and the emerging beverage company BREWGURU have partnered to introduce ‘Chuu-HI,’ an innovative alcoholic beverage set to be available nationwide.
On February 7, BREWGURU unveiled the launch of ‘Chuu-HI,’ described as a blend of diluted soju mixed with carbonated water and fruit juice. This low-alcohol concoction is designed to provide a refreshing and highball-like drinking experience for consumers.
‘Chuu-HI’ comes in two flavours: peach and lychee, with each variant showcasing three unique designs inspired by Chuu’s different poses. In total, there are six packaging options, aiming to capture Chuu’s vibrant and fruity persona, often referred to as the “human vitamin,” within the product.
This delightful beverage is currently available at CU convenience stores and is expected to hit major supermarkets and liquor retailers shortly.
BREWGURU, the driving force behind ‘Chuu-HI,’ is a company formed by a team of brewing experts. Since its establishment in 2017 with the creation of kombucha, the company has diversified its offerings to include various beverages such as beer and liqueurs. This collaboration signifies yet another creative venture for both Chuu and BREWGURU in the ever-evolving landscape of beverages.
The article concludes by prompting readers to consider how ‘Chuu-HI’ might taste, leaving room for speculation and anticipation surrounding this unique collaboration in the world of alcoholic beverages.
