The ongoing feud between tech mogul Elon Musk and entrepreneur Mark Cuban has reached new heights, sparked by Cuban’s public endorsement of President Joe Biden for the 2024 elections.

The recent exchange was initiated by Musk, who unprovokedly criticized Cuban, agreeing with a Twitter user’s disparaging remark by calling him a “24-karat douche.” This jab comes in response to Cuban’s support for Biden and his prior statements on diversity, equity, and censorship.

While Musk has not publicly aligned himself with Republican figures like former President Donald Trump, his attack on Cuban follows the latter’s vocal backing of Biden, despite initially supporting Republican candidate Nikki Haley in the Texas GOP primary.

The history of animosity between Musk and Cuban is evident, with previous clashes over issues such as diversity and censorship on social media platforms. Musk has accused Cuban of racism and labeled him an “insufferable troll,” while Cuban has criticized Musk’s handling of Twitter and raised concerns about wage gaps in Musk’s companies.

Despite their differing views, both Musk and Cuban remain influential figures in the tech and business world. Musk’s acquisition of Twitter has sparked debates over censorship and hate speech, while Cuban’s endorsement of Biden highlights his political activism.

The verbal sparring between the two titans reflects broader tensions within the tech industry regarding issues of diversity, censorship, and political alignment. As they continue to trade barbs on social media, their feud serves as a reminder of the complexities and controversies surrounding these topics in the digital age.