Fitness influencer Giorgi ‘Tzane’ Janelidze tragically passed away after a fatal accident while filming social media content in Italy.

The incident, which occurred on Wednesday, March 13, involved Janelidze slipping and falling into a ravine while standing on a balcony without a railing, according to reports from Greek outlet Ethnos.

Despite efforts by firefighters and rescue units, including helicopter retrieval, Janelidze could not be saved. He was 23 years old. Before the accident, Janelidze had been visiting Roghudi Vecchio, Calabria, an abandoned mountain village.

His friend Chris Kogias, who was with him during the trip, confirmed the devastating news to Ethnos, expressing the loss and requesting prayers for Janelidze’s soul. 

Expressing grief over the tragic loss, Janelidze’s girlfriend, Elena Margariti, shared heartfelt sentiments on social media, describing him as the most beautiful person and her greatest adventure. Despite her grief, she expressed love and hope for a reunion in the afterlife.

Janelidze, with over 100,000 Instagram followers, was known for sharing fitness tips, workouts, and promoting products through his platform. He co-founded a business venture focusing on apparel and protein powder with fellow influencer “Dream Greek.”