Hailey Bieber faced backlash from celebrities after releasing a new product. The Rhode Skin phone case she promoted stirred controversy on social media.
Rhode Skin introduces a new phone case featuring a built-in lip gloss holder etched on the back. Dubbed the “lip case,” it’s designed for iPhone 14 or 15 Pro/Pro Max models, available for $35.00 on the brand’s website.
Pop Crave X (formerly Twitter) shared a comparison image of Hailey Bieber modeling the case and a product photo, announcing its release on February 27.
Numerous comments under the tweet criticized the upcoming launch, alleging Hailey’s intention for a money grab.
One X user wrote:
“Capitalism strikes again. On top of the case being super ugly, why would anyone want their lip balm on the back of their phone?
Tryna fix a problem that doesn’t even exist. And “viral” is a HUGE reach.”
A second person on the platform sarcastically asked:
“Why is this a necessity?”
Way To Rhode
Hailey revealed her beauty line in June 2022, fulfilling fans’ long-awaited anticipation. Now, all her skincare products are accessible for purchase on the official Rhode Skin website.
Given the beauty mogul’s passion for skincare and preference for natural makeup, her product line emphasizes formulations suitable for sensitive skin.
She created Rhode with the intention of “making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare,” as stated on the Rhode Skin website.
