During a press conference on April 25, Min Hee-jin, CEO of ADOR, openly discussed various grievances surrounding the ongoing feud with HYBE, shedding light on undisclosed actions taken by the rival company.

CEO Min expressed deep frustration regarding HYBE’s decision to recruit Sakura and Kim Chaewon for LE SSERAFIM without her knowledge or consent. She revealed feeling betrayed by HYBE’s secretive approach, emphasizing her desire to resign upon learning of the undisclosed casting.

Min Hee-jin lamented the impact of HYBE’s actions on NewJeans, which was initially promoted as HYBE’s first girl group. She highlighted how Hyein, a member of NewJeans, had turned down other casting offers in anticipation of debuting with the coveted ‘first HYBE girl group’ title.

The revelation of Sakura and Kim Chaewon’s recruitment by Source Music for LE SSERAFIM before NewJeans led to internal turmoil in ADOR. CEO Min’s remarks underscored the internal discord and dissatisfaction stemming from HYBE’s unilateral decisions, deepening the rift between the two entities.

The disclosure of these internal tensions adds fuel to the ongoing dispute between ADOR and HYBE over talent management strategies and raises questions about the transparency and collaboration between the two companies.

CEO Min’s candid statements shed light on the complexities and challenges faced in the highly competitive K-pop industry, setting the stage for continued scrutiny and speculation amidst the escalating feud.