According to Money Today’s report on March 18th, ADOR, an agency under HYBE, recorded sales of 110.283 billion won in 2023, marking a staggering increase of 491.8% compared to the previous year, with a net profit of 26.534 billion won, indicating the significant success of NewJeans.

LE SSERAFIM’s agency Source Music also saw remarkable growth, with revenue surging to 61.1 billion won, a 167.3% increase from the previous year, and recording a net profit of 12.169 billion won, marking a successful transition into profit-making.

NewJeans, debuting in 2022, achieved immense success with their debut song “Hype Boy”, accumulating hundreds of millions of streams, and achieving three songs with over 500 million streams, along with album sales reaching 4.26 million copies last year, placing them among the top-selling HYBE artists.

LE SSERAFIM also garnered significant popularity upon debut, with Source Music experiencing a steady increase in revenue from 3.676 billion won in 2021 to 22.855 billion won in 2022, and finally, 61.1 billion won in 2023.

Their third mini-album’s title song “EASY”, released on Feb 19th, made a two-week consecutive appearance on the “Billboard 200” chart, highlighting its global popularity by securing the second position on “Top Album Sales”, “Top Current Album Sales”, and “World Albums”.

HYBE achieved a significant milestone in 2023 as the first entertainment company in Korea to surpass 2 trillion won in annual revenue, recording revenue of 2.1781 trillion won and an operating profit of 295.8 billion won, marking a 22.6% growth in revenue and a 24.9% growth in operating profit compared to the previous year, both reaching all-time highs.