ILLIT, HYBE’s newest girl group and the little sister of NewJeans, has taken the internet by storm with their debut title track “Magnetic.” Even before its official release on March 25, the catchy snippet of “Magnetic” spread like wildfire on TikTok, thanks to a highlight medley, solidifying the group’s presence in the industry.

Embracing an alluring “magical girl” concept paired with charming choreography, the dance routine of “Magnetic” has become a sensation on social media platforms, evolving into a trending dance challenge. Numerous dance challenge videos featuring ILLIT’s “Magnetic,” including those with participation from fellow artists like ENHYPEN, have garnered significant views and engagement.

A substantial factor contributing to the dance challenge’s virality is the mesmerizing fans of ILLIT during their promotional activities for the song. Among the members, Moka and Wonhee have received considerable acclaim for impeccably embodying the “magical girl” concept. Their cute styling and innocent visuals radiate brilliantly through their fan cam performances, earning admiration from netizens worldwide.

Moka’s fan cam for “Magnetic” has rapidly amassed nearly 500,000 views in just three days, with international fans particularly enamoured by her “manga-like” visuals. Conversely, Wonhee’s endearing charisma has endeared her to Korean fans, establishing her as a favourite among local audiences.

While each member of ILLIT shines in their unique way, it’s evident that Moka and Wonhee stand out the most in embracing the enchanting “magical girl” concept. Their exceptional performances not only highlight their talents but also contribute significantly to the group’s rising popularity in the competitive K-pop landscape.

ILLIT, HYBE’s latest girl group, gains viral attention with the debut title “Magnetic.”