The Federal Reserve’s series of interest rate hikes in the past two years have significantly impacted the U.S. housing market, particularly dealing a heavy blow to home flippers, ranging from small contractors to reality TV personalities.

Tarek El Moussa, known for HGTV‘s “The Flipping El Moussas” and “Flip or Flop,” lamented the challenges posed by rising interest rates, admitting substantial losses in his ventures.

Amid the broader decline in house flipping activity, data from ATTOM Data Solutions and Redfin illustrate a notable drop in the number of investors engaging in the housing market. Despite this decline, investors still spent billions on homes in 2023, although less than in the previous year.

Additionally, flippers continued to target lower-priced homes, purchasing a significant share of them during the fourth quarter of 2023.

The frenetic housing market of the past, conducive to house flipping, has waned as interest rates soared, creating a buyer’s market characterized by limited inventory and subdued demand.

Although mortgage rates have slightly moderated, hovering around 6.87%, they remain considerably higher compared to pre-pandemic levels.

This shift has prompted investors like El Moussa to adapt their strategies, shifting from traditional house flipping to wholesale deals with smaller profit margins but reduced risk.

For contractors and construction firms, the slowdown in home flipping has translated into reduced business activity and lower profits.

Labor shortages and reduced renovation projects have forced some to lay off workers or diversify their activities, such as providing property-secured loans or exploring alternative revenue streams.

Despite the challenges, the HGTV landscape remains resilient, with shows adapting to incorporate discussions on market dynamics and exploring new themes like secondary homes and multi-generational living arrangements, catering to evolving viewer preferences in the midst of a changing real estate landscape