IVE, the rising K-pop group, delighted fans with an alluring choreography practice video for their title track “HEYA” from the album “IVE SWITCH,” which was released on May 4th on their official YouTube channel.

In the video, IVE showcased their choreography in stylish white and blue-grey outfits that accentuated each member’s unique personality. The group’s charm stood out distinctively from their colourful stage styling, exuding bright energy and infectious smiles throughout the performance. Despite the relaxed atmosphere, IVE delivered precise and synchronized dance moves, demonstrating exceptional cohesion as a group.

Of particular note were the detailed expressions and seamless group formations that characterized the dance routine. The members moved as one entity, effortlessly transitioning through complex formations with impressive precision. Key choreography highlights, such as the impactful gestures accompanying the chorus lyrics “Sun” and “Tiger”, left a lasting impression on viewers.

Netizens who watched the video showered IVE with enthusiastic praise, expressing appreciation for the group’s decision to embrace Korean lyrics and traditional style amidst a trend of English-language songs in K-pop. Comments highlighted the satisfying sound of footsteps, with many viewers preferring the choreography practice video over the group’s stage performances on music shows.

The group’s synchronized “sunset dance” was singled out for its beauty and elegance, underscoring IVE’s visual appeal and artistic prowess.

The positive response from netizens reflects IVE’s growing popularity and the strong connection they are forging with fans through their mesmerizing performances and engaging choreography. As IVE continues to make waves in the K-pop scene, anticipation builds for their future releases and artistic endeavours.