On March 27th, Jeon Somi announced the upcoming launch of her beauty brand, revealing that she has been developing a cosmetic highlighter since January. With the launch date approaching in April, the female singer opened an official channel for her brand, generating anticipation among fans.

However, controversy arose as netizens expressed dissatisfaction with the price of the highlighter introduced by Jeon Somi’s brand, set at 42,000 won. Many criticized the high price tag considering the product’s simple packaging, sparking debates online.

This situation mirrors a past incident involving Kang Min-kyung, who faced criticism when she launched her lifestyle and fashion brand in 2020. Despite high anticipation, Kang Min-kyung’s brand received backlash due to its exorbitant prices, particularly for items like pants priced at 260,000 won and dresses at 270,000 won.

Netizens drew parallels between the two situations, highlighting the similarities in the initial backlash faced by both Jeon Somi and Kang Min-kyung. Despite the controversy, Kang Min-kyung has since thrived as a CEO, demonstrating resilience in the face of criticism.

Similarly, Jeon Somi remains undeterred by the negative feedback and has expressed her ambition to expand her brand beyond highlighters to include various cosmetic products. As attention shifts to the success of Jeon Somi’s brand, the public awaits to see how she navigates the challenges and whether her business venture will flourish despite the initial hurdles.