On January 31, the formal announcement came that Jessi had separated from Jay Park’s MORE VISION label, merely 9 months after her initial signing in April 2023. Despite reports in December 2023 suggesting a contract termination, both Jessi and Jay Park vehemently denied such claims during that period.

Following the official confirmation of Jessi’s amicable departure from MORE VISION, curiosity arose regarding her potential venture into establishing a personal label or joining Antenna.

On January 31, Jessi hinted at launching her own label through a social media post, sparking speculation about her entrepreneurial venture.

Jessi posted a photo with the phrase “STAY TUNED” and added the caption, “The time is NOW!! #BOSSMAMA Follow @jessinotplayin for more adventures.”

Additionally, Jessi unveiled a new social media page with the profile description, “Welcome to Jessi’s world. NO negativity allowed,” providing a glimpse into the ethos of her online presence.

Fans and netizens expressed a mix of curiosity and excitement in their comments, ranging from inquiries about the unfolding situation to enthusiastic offers for job applications.

Some eagerly speculated about Jessi potentially establishing her agency, with messages conveying support and anticipation for what lies ahead.