Usher, Alicia Keys, and H.E.R. undoubtedly delivered a memorable performance at the Super Bowl halftime show. While some fans may have been disappointed by Justin Bieber’s absence, the show still captivated audiences with its star-studded lineup.

Understandably, fans were curious about Justin Bieber’s absence, especially given his past collaborations with Usher and the rumors of a joint appearance. However, artists’ plans can change for various reasons, and it seems Bieber chose to support the show from the audience alongside his wife, Hailey Bieber.

Earlier, it was reported that Usher “has been hitting up Justin Bieber lately to talk about the prospect of JB joining him during the Super Bowl Halftime Show … which now sounds like a very real possibility. Still no word on whether Justin agreed—but we know they’ve been chatting …A LOT.”

It seems Justin Bieber’s fans were eagerly anticipating his return to the stage, especially after his more intimate show in Toronto earlier in the month. With reports circulating about a potential new album and other developments in his career, it’s understandable that he might be focusing on his music at this time. His absence from the Super Bowl halftime show appears to be part of this strategic focus rather than a lack of interest.

Well, it sounds like there may be some changes happening in Justin Bieber’s professional relationships and approach to his music career. If reports indicate a shift in his working dynamic with Scooter Braun and SB Projects, it suggests Bieber is taking a more independent or hands-on approach to his new record. This could signify a significant evolution in his artistic direction and career strategy.

Justin Bieber is gearing up for a significant comeback with a new album, and the potential for a change in management adds another layer of anticipation for fans.

As for why he turned down Usher’s invitation for the Super Bowl halftime show, it could be related to his focus on his upcoming music and possibly wanting to control the timing and presentation of his comeback in his own way.