The beloved characters from “KONOSUBA -God’s Blessing On This Wonderful World!” have taken on an unexpected role as ambassadors for Tsumagoi Village, renowned for its cabbage production.

The collaboration, announced at AnimeJapan on March 24, has officially appointed Kazuma, Aqua, Megumin, and Darkness as “Tsumagoi Village Cabbage Ambassadors” on April 12, marking a unique partnership between anime and agriculture.

Fans were delighted to see the anime’s official website and Twitter share images of the characters receiving commission letters from the village, solidifying their new roles.

To commemorate the collaboration, a visual featuring fresh illustrations of the four characters against the backdrop of Tsumagoi village was released, sparking excitement among enthusiasts.

Tsumagoi Village holds a special place in Japan’s agriculture as one of the nation’s leading cabbage exporters, with its harvest season spanning from summer to fall.

The collaboration not only celebrates this agricultural heritage but also brings attention to the charm and beauty of rural life in Japan.

As part of the campaign, Kazuma will be accompanied by a stuffed cabbage doll on virtual visits to various parts of Tsumagoi, offering insights and highlights through “Kazuma no Tsumagoi Dayori” (Kazuma’s Tsumagoi Journal).

Fans can expect to see picturesque snapshots of the village’s four seasons shared on the anime’s official Twitter (@konosubaanime) and other platforms.