A recent pop-up shop featuring LE SSERAFIM merchandise, hosted by HYBE in Melbourne, Australia, has ignited controversy due to its staggering price tags. Fans eagerly anticipating official merch were met with shock and dismay at the exorbitant costs.
According to pamphlets and price catalogs from the pop-up store, basic T-shirts are priced at 169 AUD (approximately 115 USD), while jackets reach a staggering 795 AUD (over 500 USD). Even a simple sticker carries a hefty price tag of 39 AUD (about 27 USD).
Outraged netizens have taken to social media platforms to express their discontent, directing criticism towards both HYBE and LE SSERAFIM. Fans argue that while merchandise may naturally come at a premium, the pricing for LE SSERAFIM’s items surpasses reasonable expectations, particularly when compared to other artists’ offerings.
The backlash underscores growing concerns over the affordability and accessibility of artist merchandise, prompting discussions about fair pricing practices in the entertainment industry.
Fans await responses from HYBE and LE SSERAFIM regarding the contentious pricing strategies employed at the Melbourne pop-up shop.