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LE SSERAFIM’s Coachella Debut Promoted with Giant Billboard in the US

LE SSERAFIM's Coachella performance announced through large outdoor ad in LA.

According to Source Music agency on April 6th, a large outdoor advertisement heralding LE SSERAFIM’s appearance at Coachella was erected in Los Angeles, California on April 1st local time. The 11m wide and 3.2m tall display features portraits of the five members and the phrase “LE SSERAFIM SATURDAYS COACHELLA,” indicating their performance on April 13th and April 20th.

Details of the Advertisement

The advertisement, measuring 11 meters wide and 3.2 meters tall, prominently showcases portraits of the five LE SSERAFIM members along with the phrase “LE SSERAFIM SATURDAYS COACHELLA.” This announcement confirms the group’s appearances at Coachella on April 13th and April 20th, generating buzz among fans and the music industry alike.

LE SSERAFIM’s Coachella Debut Advertisement (Credits: Daum)

Local Fan Engagement

Since its installation, the billboard has become a focal point for local fans in Los Angeles. Enthusiastic supporters have been gathering at the site to take photos with the advertisement, showcasing their excitement and anticipation for LE SSERAFIM’s Coachella debut.

LE SSERAFIM’s Achievement at Coachella

LE SSERAFIM’s participation at Coachella is a remarkable achievement, especially considering their recent debut. They have become the fastest Korean artist to secure a solo performance at this renowned music festival, highlighting their rapid rise in the global music scene.

LE SSERAFIM (Credits: Source Music)

Continued Success on Global Charts

In addition to their Coachella debut, LE SSERAFIM continues to make waves on international music charts. Spotify’s “Weekly Top Songs Global” chart for the week of March 29th to April 4th featured LE SSERAFIM’s tracks “Smart” and “EASY,” maintaining a consistent presence for six consecutive weeks. This sustained success underscores the group’s growing popularity and influence worldwide.

The anticipation surrounding LE SSERAFIM’s Coachella debut and their continued chart success reflect their promising trajectory in the music industry, positioning them as a rising force in K-pop

Disha Paul: Disha Paul, hailing from Howrah, is an enthusiastic individual with a profound love for K-pop and K-drama. Her fascination often leads her to watch episodes and craft insightful recaps, capturing the essence of these vibrant shows.
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