Renowned for his endearing performances in romantic comedies, Lee Jun-ho, often hailed as the “Rom-com King,” has once again captured the hearts of his fans with his latest venture into outdoor fashion. Selected as the newest face of the outdoor brand NEPA, Lee Jun-ho recently uploaded a tempting outdoor look in a spring-themed pictorial, igniting a wave of excitement among his admirers.
In the newly released campaign images, Lee Jun-ho effortlessly radiates an iconic charm that resonates with springtime mountain enthusiasts. Joined by fellow model An Yu-jin from IVE, the pictorial exudes a refreshing allure that beckons viewers to embark on outdoor adventures.
The response from Lee Jun-ho’s dedicated fan base was nothing short of explosive following the pictorial’s release. Fans flooded social media platforms with comments expressing their eagerness to accompany him on mountain excursions, with sentiments ranging from playful inquiries about rendezvousing spots to earnest invitations for outdoor escapades.
Also, the fervour surrounding Lee Jun-ho’s outdoor transformation prompted a surge in requests for photo card merchandise featuring the breathtaking imagery from the NEPA campaign. In response to the overwhelming demand, NEPA swiftly organized an online photo card event, where the allocated quantity of merchandise reportedly sold out in a remarkably short period, underscoring the intensity of fan enthusiasm for Lee Jun-ho’s latest endeavour.
The extent of fan interest in Lee Jun-ho’s collaboration with NEPA was further underscored by inquiries regarding the availability of in-store advertising materials featuring his imagery. The enthusiastic reception afforded to Lee Jun-ho in his role as an NEPA brand ambassador speaks volumes about his enduring popularity and the resonance of his outdoor fashion portrayal with audiences.