On February 15 KST, Lotte Wellfood revealed that girl group NewJeans has been chosen as the latest endorsement model for its ‘ZERO’ brand snacks. The selection of NewJeans aligns with Lotte Wellfood’s continuous commitment to promoting a ‘Health & Wellness’ lifestyle through its product offerings.
Launched in 2022, ‘ZERO’ brand snacks are positioned as signature “zero sugar, zero calorie” sweets and desserts, catering to the preferences of consumers actively seeking healthier food choices.
This announcement comes after Lotte Wellfood’s previous successful collaboration with NewJeans as the endorsement model for the widely popular ‘Pepero’ snacks. The special edition packaging featuring the NewJeans members in the Asia-Pacific region garnered significant attention, contributing to the snack’s popularity.
The decision to extend the partnership with NewJeans to endorse the ‘ZERO’ brand snacks signifies a strategic move by Lotte Wellfood to capitalize on the group’s existing influence and popularity in the market. By associating with NewJeans, Lotte Wellfood aims to leverage the group’s appeal to reach a broader consumer base and reinforce the brand message of healthier snack options.
The ‘ZERO’ brand’s focus on “zero sugar, zero calories” aligns with the growing trend of health-conscious consumers seeking products that cater to their nutritional preferences.
Lotte Wellfood’s commitment to providing healthier snack alternatives is evident in its continuous efforts to collaborate with influencers and groups like NewJeans to promote their products in line with the evolving consumer demands.
As the announcement coincides with the ongoing ‘Health & Wellness’ campaign, Lotte Wellfood strategically positions NewJeans as ambassadors for a lifestyle that aligns with the brand’s values.
The collaboration emphasizes the notion that choosing ‘ZERO’ brand snacks is not just about enjoying delicious treats but is also a conscious decision towards maintaining a healthier way of living.
The success of the previous collaboration with NewJeans on the ‘Pepero’ snacks further solidifies the synergy between the group and Lotte Wellfood. By maintaining this partnership, Lotte Wellfood capitalizes on the positive association built with NewJeans, translating into increased brand loyalty and potential sales.
Lotte Wellfood’s selection of NewJeans as the endorsement model for the ‘ZERO’ brand snacks underscores the brand’s commitment to offering healthier snack alternatives.
Building on the success of their previous collaboration on ‘Pepero’, this strategic move positions NewJeans as ambassadors for the ‘Health & Wellness campaign, connecting with consumers seeking nutritious options in their snacks.
The collaboration signifies a continued effort by Lotte Wellfood to stay at the forefront of consumer preferences and adapt to the evolving landscape of healthier food choices.