NewJeans, composed of members Minji, Hanni, Danielle, Haerin, and Hyein, has captured the spotlight on YouTube’s charts with their upcoming track “Bubble Gum”, despite ongoing conflicts between HYBE and Min Hee-jin, the group’s creative director.

YouTube’s latest chart, compiled from April 26th to May 2nd, reveals that “Bubble Gum” has claimed the top spot in both the weekly popular music video and popular song categories in Korea. Impressively, the song also secured 2nd place on the global weekly popular music video chart and 5th place on the global popular song chart, underscoring NewJeans’ burgeoning international fan base.

Despite not yet being officially released, “Bubble Gum” has provided NewJeans global influence and musical prowess. This track is part of the group’s upcoming double single titled “How Sweet”, scheduled for release on May 24th. In a strategic move, NewJeans first released the full music video, prioritizing their musical content to resonate with the public.

The “Bubble Gum” music video showcases a refreshing departure from traditional performance-focused visuals, emphasizing lyrical storytelling and a nostalgic aesthetic reminiscent of carefree summer vacations. Unlike choreography-heavy videos, this production highlights NewJeans’ musical sensibilities and emotional depth.

Throughout the video, viewers are treated to enchanting imagery, such as members blowing bubble gum, which leaves a lasting impression. The scenes evoke innocence and youthfulness, encapsulating the essence of summer with picturesque ocean backdrops.

Notably, symbolic motifs like the four-leaf clover, recurrent in NewJeans’ activities, add depth to the video’s narrative.

NewJeans’ success on YouTube’s charts underscores their rising prominence in the Korean and global music scenes, setting the stage for their highly anticipated release of “How Sweet” later this month. Despite external challenges, the group’s artistic vision and music impress audiences worldwide.