Tensions are running high at HYBE as NewJeans fans, known as Bunnies, recently staged a truck protest outside the company’s headquarters on the 8th. The protest aimed to draw attention to ethical considerations in the entertainment industry and showcased the fervent support of fans for their favourite group, NewJeans.
The LED displays on the trucks carried messages directly addressing HYBE executives, particularly Bang Si-hyuk, urging the company to reflect on their actions and refrain from targeting Adore, another key player in the industry. The messages underscored the importance of fair treatment and preserving NewJeans’ value in the media narrative.
Amidst ongoing controversies involving Adore CEO Min Hee-jin and HYBE, NewJeans fans expressed solidarity with Min Hee-jin, demonstrating a united front in the face of industry challenges.
While NewJeans is gearing up for a domestic comeback with their new single ‘How Sweet,’ slated for release on the 24th, member Hyein’s participation in music broadcasts and activities will be limited due to a fractured foot.
The truck protest reflects the passionate engagement of K-pop fans in advocating for fairness and supporting their favourite artists amidst industry dynamics and challenges.
Quotes from the protest messages include:
- “HYBE, pay attention to your conscience, Bang Si-hyuk, pay attention, and leave Adore alone.”
- “HYBE, immediately stop the malicious media play that undermines the value of NewJeans.”
- “Bunnies is not HYBE.”
In recent news, NewJeans faced scrutiny regarding apparent weight gain among its members, sparking discussions on image management in the entertainment industry. A netizen’s post on Nate Pann ignited a debate about the group’s aesthetic and health, with fans expressing mixed opinions. The incident underscores the complex nature of public discourse surrounding popular idols, with diverse perspectives emerging on social media platforms.