On March 19, 2024, Google’s homepage showcased a lively and celebratory Doodle in honor of Nowruz, the Persian New Year. Nowruz, which translates to “new day” in Persian, is an ancient Iranian festival observed on the vernal equinox, signifying the onset of spring.

During the vernal equinox, Earth’s axis is positioned neither towards nor away from the sun, resulting in nearly equal periods of daylight and darkness across all latitudes.

This alignment marks the commencement of spring in the Northern Hemisphere, a season symbolizing rejuvenation and new beginnings.

The intricately designed Doodle featured various elements of Persian culture, including vibrant floral motifs, traditional calligraphy, and symbolic representations such as the Haft-sin table.

This table is adorned with seven items, each starting with the Persian letter “sin,” symbolizing concepts like renewal, health, and prosperity.

History Of Nowruz

Nowruz, with its origins tracing back over 3,000 years to ancient Persia (modern-day Iran), has transcended borders, spreading to neighboring nations like Afghanistan, Azerbaijan, and Turkey. Embedded in the cultural tapestry of the Iranian plateau, it holds UNESCO recognition as an Intangible Cultural Heritage of Humanity.

The festival of Nowruz encompasses diverse traditions, from the customary spring cleaning to heartfelt visits with family and friends.

Gift exchanges and savoring traditional delicacies like sabzi polo (herbed rice) and fish are integral to the celebrations.

Among the cherished rituals is the Haft-sin tradition, where families assemble a table adorned with symbolic items such as sprouts, vinegar, apples, and garlic.

Nowruz symbolizes renewal, hope, and unity, bridging religious and cultural divides. As the global community welcomes the new year, Google’s Doodle joyfully commemorates the timeless heritage of this ancient festivity.

Originating along the Silk Road trade routes, Nowruz has transcended geographical boundaries, embraced by diverse communities spanning Central Asia, the Middle East, and pockets of the Balkans.