Pro League Network (PLN), a prominent sports media and entertainment company focused on creating sports content tailored for a wagering audience and short-form consumption, has entered a strategic collaboration with Birches Health.
Birches Health is a pioneering behavioral health provider dedicated to enhancing access to Responsible Gaming resources and addressing problem gambling through treatment. This partnership aims to promote healthy and sustainable wagering practices among PLN’s audience.
PLN and Birches Health will work together to produce and promote clinician-led educational materials and support resources. The goal is to ensure that the wagering on PLN sports is conducted responsibly.
By leveraging Birches Health’s expertise, PLN will be able to offer comprehensive support and educational content that promotes responsible gaming behaviors, thereby fostering a healthier betting environment for its users.
Pro League Network is known for its diverse portfolio of sports designed specifically for wagering and digital-first audiences, generating millions of weekly impressions. Their sports include popular events like CarJitsu Championship, SlapFIGHT Championship, Ultimate Tire Wrestling, and professional mini golf.
PLN not only produces and monitors these sports but also distributes them to gaming-inclined audiences, generating revenue through sports betting, broadcast rights, sponsorships, and affiliate partnerships.
Birches Health will extend its comprehensive, virtual support services nationally to PLN’s substantial audience of over 500,000 subscribers. This support will include cutting-edge online solutions that integrate seamlessly with the PLN ecosystem, promoting responsible gaming practices.
Birches Health’s resources encompass digital education, interactive learning modules, and accessible treatment options, ensuring that PLN’s audience can engage with the sports content healthily and sustainably.
Both organizations have expressed strong commitments to responsible gaming. Mike Salvaris, Co-Founder and Partner of PLN emphasized their dedication to responsible gaming through this partnership.
Elliott Rapaport, Founder of Birches Health, highlighted the importance of addressing the risks faced by PLN’s primary demographic of 18- to 34-year-old males, who are more susceptible to at-risk gambling behaviors. By teaming up, they aim to provide educational resources, customized learning modules, and insurance-covered treatment to mitigate potential gambling harms.
