SEVENTEEN’s Mingyu has been appointed as Bulgari’s first local ambassador in South Korea! On March 19, Bulgari, the renowned Italian luxury brand, revealed Mingyu as their local ambassador for the Korean market.

Mingyu recently attended the Bulgari Studio Global Event in Seoul, showcasing Bulgari’s iconic B.zero1 collection with effortless style, solidifying his position as the ideal representative for the luxury brand.

In his role as Bulgari’s local ambassador, Mingyu will be instrumental in conveying the brand’s values and messages to fans, while also participating in various future activities with the brand.

CEO of Bulgari Korea, Lee Jeong Hak, expressed his excitement, stating, “We are thrilled to partner with Mingyu. His positive energy, attitude, and impeccable style perfectly align with our brand’s innovative and bold spirit.”

He further added, “To enhance the brand’s presence in the Korean market, we will engage in diverse collaborative ventures with Mingyu.”

As Mingyu continues to represent Bulgari with grace and charm, fans eagerly anticipate the dynamic partnership between the renowned luxury brand and the beloved SEVENTEEN member.