Tata Play Binge has unveiled a strategic collaboration with Animax, a prominent Japanese anime network in Asia.
This partnership aims to meet the surging demand for anime content in India, introducing a diverse and extensive library of popular and exclusive anime shows to Tata Play Binge subscribers.
Subscribers of Tata Play Binge will now have access to Animax’s rich catalog, featuring beloved titles such as Kuroko’s Basketball, Yashahime: Half Demon Princess, Black Clover, Naruto, Haikyu!!, Fruits Basket, Rent-a-Girlfriend, Orient, and more.
Pallavi Puri, Chief Commercial and Content Officer of Tata Play emphasized the evolving content preferences in India, citing the growing popularity of diverse genres like K-dramas, sports, and gaming.
She expressed optimism about expanding Tata Play Binge’s content offerings to include anime, acknowledging Animax’s support in diversifying their content bouquet.
Pallavi stated,
“Tata Play Binge viewers will now have a huge selection of popular anime content available to them in one place. With its vast mix of popular OTT apps and a wide range of content offerings, Tata Play Binge ensures that viewers derive maximum value from their subscription.”
George Chien, Co-founder, CEO, and President of KC Global Media, the owner of Animax, shared his enthusiasm for the collaboration, highlighting the strategic launch in India.
He praised Tata Play as an ideal partner for expanding Animax’s reach, bringing Japanese anime to a broader audience, and connecting with passionate anime fans across their platform.
Animax joins the esteemed lineup of popular OTT platforms on Tata Play Binge, including Disney+ Hotstar, Apple TV+, ZEE5, and others.
Since its launch on January 1, 2004, Animax has been a go-to destination for Japanese anime enthusiasts, offering a diverse array of programs across various genres.
The network currently entertains hardcore fans in over 84.8 million pay-TV homes and OTT subscribers across 14 territories in Asia.
This collaboration signifies a significant stride in catering to the growing appetite for anime content in India, providing Tata Play Binge subscribers with an enriched viewing experience and a curated selection of exclusive anime titles.