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The Fall Guy: Universal Studios’ Meta Marketing Puts Stunt Doubles in the Spotlight

The Fall Guy (credits - Universal Pictures)

Universal Studios is taking a refreshing approach to promoting its upcoming action comedy, “The Fall Guy,” by putting the spotlight on the real heroes behind the scenes: the stunt doubles. While Ryan Gosling and Emily Blunt take center stage as the marquee stars, it’s the unsung heroes who perform the daring action sequences that steal the show in a new promotional video for the film.

Ryan Gosling in the Film (Credits: Universal Pictures)

Directed by David Leitch, known for his work on the acclaimed “John Wick” series, “The Fall Guy” offers a modern twist on the beloved 1980s TV show of the same name. Ryan Gosling portrays Colt Seavers, a seasoned stuntman who finds himself thrust back into the spotlight when the star of a blockbuster movie goes missing. Alongside him, Emily Blunt shines as Jody Moreno, Colt’s ex-girlfriend, and a budding director, adding depth to the film’s dynamic storyline.

With a star-studded cast including Aaron Taylor-Johnson as the missing movie star, Winston Duke as Colt’s loyal friend and stunt coordinator, and Hannah Waddingham as the film’s ruthless producer, “The Fall Guy” promises to deliver an exhilarating blend of action and comedy. And with original Fall Guy Lee Majors expected to make a cameo appearance, fans can look forward to a nostalgic nod to the beloved TV series.

Ryan Gosling and the Stuntment (Credits: Reddit)

As the film’s release date approaches, Universal Studios’ meta-marketing strategy continues to generate buzz, offering audiences a peak behind the scenes and a deeper appreciation for the skilled professionals who bring the action to life on the big screen. With its unique blend of humor, heart, and high-octane thrills, “The Fall Guy” is poised to be a standout hit in the action comedy genre.

Vaishnavi Kamble: My name is Vaishnavi and I love all things Anime and Gaming. I’m currently pursuing my masters in economics.
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