In the aftermath of Kento Nanami’s heartbreaking demise in Jujutsu Kaisen Episode 42, fans worldwide sought solace in the picturesque beaches of Kuantan, Malaysia – a place Nanami had envisioned calling home.

Their grief transformed into action as they erected a makeshift memorial on Pantai Kempadang beach on Google Maps, paying tribute to the beloved sorcerer.

Amidst this outpouring of love, the Malaysian government’s Pahang sector found itself grappling with newfound fame for Kuantan, a gem of a tourist destination yet to grace many travel itineraries. In response, the Pahang State Legislative Assembly resolved to contact Jujutsu Kaisen’s creator, Gege Akutami, seeking approval to construct an official Kento Nanami memorial on one of Kuantan’s beaches.

Led by Leong Yu Man, Pahang’s Unity, Tourism, and Culture Committee chair, negotiations with Akutami and potentially MAPPA, the animation studio behind Jujutsu Kaisen, commenced in December.

However, copyright and intellectual property hurdles have slowed progress. Despite this, Leong remains optimistic, expressing hopes of resolving the issue soon to pave the way for construction.

In a bid to bolster tourism, the Pahang government revealed ambitious plans to attract 13.5 million visitors in 2024. The lineup includes marquee events like the Tioman International Ocean Race, the Kuantan International Kite Festival, and the Malaysia International Tourism Expo-Pahang (MIT Pahang 2024), set to debut in Kuantan this October.

Allocating RM5.2 million to tourism infrastructure projects, the state government sees the Nanami memorial as a potential draw for MIT Pahang 2024.

While specifics of the memorial remain undisclosed, the eagerness to push forward underscores the commitment to honor Nanami’s legacy and elevate Kuantan’s appeal to visitors worldwide.