Travis Scott is returning to college for a day to mark the debut of his Jack Goes Back to School line, a collaboration between his Cactus Jack label, Mitchell & Ness, and Fanatics.
La Flame made appearances at both LSU (Louisiana State University) and the University of Texas on Thursday (April 4).
Accompanied by Fanatics CEO Michael Rubin, Scott made his way to the LSU bookstore for a midnight launch of the collection.
Fans eagerly awaited the Tiger-themed merchandise, and the “SICKO MODE” rapper even generously gifted a fan his sweatshirt straight from his back.
Who Else Were Present?
The 32-year-old Cactus Jack boss joined forces with campus stars, spending time with LSU quarterback and highly acclaimed NFL Draft prospect Jayden Daniels.
Additionally, Scott interacted with LSU basketball standouts Angel Reese and Flau’jae Johnson, who graciously signed autographs for eager fans.
Travis Scott swiftly moved on to the University of Texas, where he assumed the role of an honorary Longhorn for the afternoon.
Engaging in a panel discussion with UT president Jay Hartzell, Scott then embraced the spirited atmosphere by joining the football team for their spring practice session.
The cross-country journey continues as Scott plans a Trojan stop at the University of Southern California later in the afternoon.
Scheduled for 3 pm, they will visit the USC bookstore, offering fans another opportunity to engage with the Jack Goes Back to School collection.
Fans can explore the diverse range of garments from 28 different colleges on La Flame’s online store and the Fanatics website.
Additionally, the capsule collection will be available at university bookstores and select Lids locations.
The Houston artist leveraged his creative vision to seamlessly merge collegiate sports with streetwear, resulting in a merchandise lineup featuring snapback hats, hoodies, T-shirts, shorts, sweatpants, crewnecks, and backpacks.
More About Travis Scott’s New College Merch
With prices ranging from $68 to $160, the limited-edition apparel caters to fans of both worlds.
Apart from LSU, University of Texas, and USC, notable institutions such as the University of Michigan, University of Miami, University of Kentucky, University of Alabama, Penn State University, Clemson University, and Florida State University, among others, have also joined the collaboration.
Travis Scott remains embroiled in legal matters stemming from the tragic 2021 Astroworld Festival.
Despite facing over 2,500 lawsuits related to the event, his legal team recently filed a motion in a Houston court seeking his dismissal from the lawsuits.
Arguing that ensuring safety and security at live events falls outside the scope of performing artists’ responsibilities, Scott’s attorneys are vigorously defending his position.