Zico, the renowned rapper, and producer, recently collaborated with fellow HYBE artists ILLIT and LE SSERAFIM in TikTok videos as part of promoting his latest song, “SPOT!” featuring BLACKPINK’s Jennie. However, what should have been a celebratory moment has been overshadowed by a barrage of hate comments directed towards ILLIT and LE SSERAFIM in the comment sections of these videos.
These hate-filled remarks are symptomatic of the larger tension of HYBE, stemming from recent controversies involving ILLIT and LE SSERAFIM. In the case of ILLIT, comments have drawn parallels to accusations of copying NewJeans, echoing previous disputes over the girl group’s alleged imitation. Meanwhile, criticisms of LE SSERAFIM have centred on their Starbucks controversy and criticisms of their live performance abilities.
What is particularly troubling is the rapid spread of these hateful comments beyond TikTok, infiltrating other social media platforms such as Instagram. This escalation has sparked concerns among fans and observers about the detrimental effects of online harassment on the targeted groups’ morale and public image.
Furthermore, there has been a notable backlash against Min Hee-jin, despite her lack of direct involvement or decision-making authority concerning ILLIT and LE SSERAFIM. Some individuals attribute the intensified scrutiny and hate towards these groups to remarks made by Min Hee-jin, suggesting a disconnect between her comments and her actual influence on HYBE.
This situation sheds light on the complexities and challenges faced by artists and entertainment agencies in managing public perception and facing controversies going on in the competitive realm of the Korean music industry.
As discussions surrounding these issues continue, it remains imperative to foster a culture of respect and constructive dialogue in fan communities to support artists amid challenging circumstances.
